Configure Recommendation Settings
Tune Recommendations for Maximum Impact
Intucart’s recommendation engine—available in Professional and Enterprise tiers—helps your store suggest the right products to customers, like “You may also like…” or cart add-ons. You can tweak how these suggestions work with the Time Decay Half-Life setting, which decides how much past purchases matter over time. Here’s the scoop: newer purchases influence recommendations more, while older ones fade away—think of it like giving fresh shopping trends more say than old habits. Customize it to match your store’s vibe—fast fashion or long-lasting gear—and watch sales climb!
- Set It Up: In your WordPress admin, go to Intucart > Settings > Recommendation Settings.
- Time Decay Half-Life (Days): Pick a number (e.g., 30 days by default) to control how fast old purchases lose their pull.
- How It Works: Products bought together recently weigh more in suggestions than those from way back.
- A purchase today = 100% influence (full power).
- 30 days ago = 50% influence (half power).
- 60 days ago = 25% influence (quarter power).
- 90 days ago = 12.5% influence (barely a nudge).
- How It Works: Products bought together recently weigh more in suggestions than those from way back.
- What’s Half-Life? It’s the time it takes for a purchase’s influence to drop by half—like how fresh coffee cools off. A shorter half-life (e.g., 15 days) keeps recommendations trendy; a longer one (e.g., 90 days) values older patterns.
- Pick Your Sweet Spot:
- 15-20 days: Fast trends—fashion, seasonal goodies.
- 30 days: Everyday retail—balanced cycles (default).
- 45-60 days: Groceries, stuff people buy often.
- 90+ days: Big-ticket items—furniture, gear that lasts.
- Test It Out: Save your setting, then check a product page—see how “You may also like…” shifts with your half-life choice.